Happy skiers and riders at Washington's Crystal Mountain Resort. The number of large resorts that are locally owned and managed can be counted on maybe one hand.” In April 2017, on the heels of major consolidation in the ski industry, including the first mergers that would later form Alterra Mountain Company, Kircher bought Crystal and said in a press release, “The fact that Crystal Mountain is now a locally owned and owner-managed ski operation runs totally counter to the corporatizing trends in the ski business. “I always thought it would be better to own 100 percent of something smaller than 35 percent of a larger company and be in control of your own decisions,” he said. On a phone call with the Co-op Journal this week, Kircher said that prior to 2017 he’d been trying to buy Crystal from his family’s business for about 10 years. He handled Boyne’s acquisition of Crystal Mountain in 1997, becoming the resort’s president and CEO. John, 60, has worked in the ski industry his entire life: He got his start at Boyne Mountain in Michigan and became general manager of Boyne-owned Big Sky Resort in Montana in 1980. (Photo Credit: Alterra Mountain Company) But what’s perhaps most interesting about this latest deal is that Crystal Mountain had just sold a little over a year ago to its current owner, John Kircher, who bought the mountain in 2017 from Boyne Resorts, the Michigan-based company owned by his family. Got an Ikon Pass? This could be you at Crystal Mountain Resort this winter. The total count, as of now? The Ikon Pass gets you lift access at 35 resorts in North America, Australia and Japan, including 13 Alterra Mountain Company destinations and 22 partner resorts. In June, Alterra announced it was acquiring Utah’s Solitude Mountain, and in late August, the company established partnerships and pass access to Utah’s Brighton Resort, New Mexico’s Taos Ski Valley, Washington’s The Summit at Snoqualmie, British Columbia’s Cypress Mountain, Maine’s Sunday River and Sugarloaf, New Hampshire’s Loon Mountain and Michigan’s Boyne Mountain.
The $999 Ikon Pass works at ski resorts like Squaw Valley Alpine Meadows, Mammoth, Winter Park, Steamboat, Snowbird, Aspen and Deer Valley. Crystal is now part of the new-for-this-winter Ikon Pass, a collective pass with full access to all Alterra-owned resorts and limited access to even more world-class resorts. On Thursday, Alterra Mountain Company, the new Denver, Colorado-based company that owns more than a dozen ski resorts around the country, announced it’d be bringing yet another ski area onto its roster: Washington’s Crystal Mountain Resort. Just one year after purchasing Crystal Mountain Resort in Washington from his family’s Boyne Resorts, John Kircher decided to sell his ski area to Alterra Mountain Company, now making Crystal an Ikon Pass destination.
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